Top 5 Ways to make your Podiatry Practices website Number 1 on Google

It constantly amazes me how half assed so many Podiatric websites are. Getting a website to number one on Google in most local areas is relatively easy, based on how poor so many other websites are. Podiatrists are willing to spend $1,000 sweet talking a general practitioner for five ingrown toenail referrals but will not put in the time and effort to create a strong website that would result in five ingrown toenail referrals a week with less than half the investment. So I wrote five simple steps get your Podiatric website to number one on Google:

1. Be original. There is a very popular company that is responsible for like 70% of all the Podiatry practice websites on the internet and you know what, every single website is the same. They have the same write ups for bunions, plantar fasciitis and ingrown toenails. Guess what, that is a downgrade according to Google

There are 100 articles like that one that will tell you all the same thing. So how do you avoid getting penalized? I do not know, maybe make your own websites. It’s not hard and actually cheaper than Podiatric specific websites. Have them do all the heavy lifting. You can make a website for as low as a couple hundred dollars. Your original website will set you apart from all the other websites in your area and that will be a huge upgrade in Google SEO. This is just one of the myriad of companies that will host and create a website for you.

2. Add New stuff every week or so. Do you know what a lot of Podiatrists do after they get a website? They never do anything to the website. If you do not change your website or add stuff, that will downgrade your website in the eyes of Google. However, the inverse is true as well. If you are constantly adding blogs, information or just random stuff Google loves that. Make your blog local as well. Say stuff like you know I was driving by whatever local high school is near your practice to eat lunch at a local restaurant. Blogs like that with local ties will elevate your Google SEO traffic with local mentions. This is simple stuff. Just have an employee do it if you do not want to but constantly add.

3. Promote the website. I know what you are thinking, how do I promote a website when the website is supposed to promote me. It’s simple. You ever see those stupid press releases that sometimes appear in Barry Block’s newsletter? Those are targeted press releases a lot of times being used to bump something for SEO purposes. So do it yourself, or better yet, have someone else do it as they do it better and more successfully. There are tons of companies that can do press releases for you and most of them are inexpensive. Here area a couple options:

4. Advertise. That is right. Go to Google Ad Words and pay for your website to be placed where the ads are. This will generate traffic immediately and probably help your SEO ranking. But hey, if you want to get to the front of the line sometimes that can help. I guarantee there is probably a Podiatrist in your area right now purchasing Google Ads. The nice thing about it is you both can do it. It is not a first come first serve. Make it so anytime someone searches ingrown toenails your practice comes up. This isn’t hard.

5. Cheat. That’s right, cheat. I would be willing to bet the websites for Podiatry practices that are number one in most major cities are cheating. Well, how do you cheat? Simple, you pay an SEO company to pull out every tool in the drawer to get you to number one. There are tons out there. Here is the one I recommend as they are cheap and get results.

Keep in mind the difference between being number one in your area in Google and being number four maybe as much as $2,000/month. Get your website moving and you will be receiving all that money.